This is a personal project – a design concept of a home page for a hospital. I focused​ ​on​ ​the structure,​ ​user experience,​ ​look​ & ​feel​ ​, and​ ​commercial​ ​aspect​ ​in​ ​order​ ​to support​ ​company​ ​objectives​ ​and​ ​to convert potential​ ​visitors​ ​into ​leads​ ​for​ ​the ​hospital.

This is a personal project – a design concept of a home page for a hospital. I focused​ ​on​ ​the structure,​ ​user experience,​ ​look​ & ​feel​ ​, and​ ​commercial​ ​aspect​ ​in​ ​order​ ​to support​ ​company​ ​objectives​ ​and​ ​to convert potential​ ​visitors​ ​into ​leads​ ​for​ ​the ​hospital.

The main design objectives included: conveying​ ​three ​key​ ​messages:​ ​high​ ​quality,​ ​personalized​ ​nursing​ ​care,​ ​hand-picked​ ​consultants; attracting​ ​a ​wider,​ ​younger​ ​demographic; switching​ ​the ​overall​ ​focus​ ​of​ ​the ​website ​away​ ​from​ ​an​ ​information-heavy​ ​site ​to ​a ​commercially focused,​ ​conversion-based​ ​website. 

The main design objectives included: conveying​ ​three ​key​ ​messages:​ ​high​ ​quality,​ ​personalized​ ​nursing​ ​care,​ ​hand-picked​ ​consultants; attracting​ ​a ​wider,​ ​younger​ ​demographic; switching​ ​the ​overall​ ​focus​ ​of​ ​the ​website ​away​ ​from​ ​an​ ​information-heavy​ ​site ​to ​a ​commercially focused,​ ​conversion-based​ ​website.