Crab Creative agency

Crab Creative agency

Webdesign / UX / Campaigns / Print

Overview

Crab Creative (now - Fiora) is a digital design agency with offices in London and Bristol. I worked there full-time on projects for a variety of brands, mainly on Japan Tobacco International (JTI Logic), and participated on Beauty Kitchen and Glenlivet.

Crab Creative (now - Fiora) is a digital design agency with offices in London and Bristol. I worked there full-time on projects for a variety of brands, mainly on Japan Tobacco International (JTI Logic), and participated on Beauty Kitchen and Glenlivet.

Crab Creative (now - Fiora) is a digital design agency with offices in London and Bristol. I worked there full-time on projects for a variety of brands, mainly on Japan Tobacco International (JTI Logic) and participated on Beauty Kitchen and Glenlivet.

Details

JTI Logic UK  is a part of the global brand focused on vaping products for the UK market. My work included creating designs for their e-commerce website and social media, campaigns, and print collateral.

JTI Logic UK  is a part of the global brand focused on vaping products for the UK market. My work included creating designs for their ecommerce website
and social media, campaigns, and print collateral.

Responsive design

Responsive design

Responsive design

Responsive design

Responsible for design and adapting web pages, banners, and pop-ups. Co-ordinating with development and assuring quality.

Responsible for design and adapting web pages, banners, and pop-ups. Co-ordinating with development and assuring quality.

Responsible for design and adapting  of web pages, banners and pop-ups. Co-ordinating with development and assuring quality.

Logic Uk responsive banner design featuring Vanilla flavour

Responsive banner promoting Vanilla flavours.

Responsive banner promoting Vanilla flavours.

Responsive page for Logic Uk presented on a macbook, ipad and iphone

Responsive web page design.

Responsive webpage design.

Campaign designs

Campaign designs

Campaign designs

Included banners, newsletter designs, build & testing, and creation of new product images. Liaised with copywriters and stakeholders to ensure that campaign content is appealing for customers and aligned between different outputs.

Included banners, newsletter designs, build & testing, and creation of new product images. Liaised with copywriters and stakeholders to ensure that campaign content is appealing for customers and aligned between different outputs.

Newsletter and flyer design for Logic UK

Newsletter and direct mail design – trifold, front and back.

Newsletter and direct mail design - trifold, front and back.

Newsletter and direct mail design – trifold, front and back.

Campaign designs for Logic UK featuring strawberry compact vaping flavour

Campaign promoting Compact Strawberry flavor, including banners, newsletters, updating product images, and printed discount vouchers.

Campaign promoting Compact Strawberry flavour, including banners, newsletters, updating product images and printed discount vouchers.

Campaign promoting Compact Strawberry flavor, including banners, newsletters, updating product images, and printed discount vouchers.

Campaign promoting Compact Strawberry flavour, including banners, newsletters, updating product images and printed discount vouchers.

3 iphones demonstrating newsletter designs for Logic UK
Images for Logic UK Instagram

Social media assets for Instagram – Christmas and New Year campaign.

Social media assets for Instagram – Christmas and New Year campaign.

Improving UI/UX in website components

Improving UI/UX in website components

Improving UI/UX in website components

I found various issues with the site and presented solutions to improve product imagery, description methodology, and use of icons & labels in order to speed up conversion. I was responsible for product imagery updates, presentation, iconography, and new patterns.

I found various issues with the site and presented solutions to improve product imagery, description methodology and use of icons & labels in order to speed up conversion. I was responsible for product imagery updates, presentation, iconography, and new patterns.

presentation of UI and UX updates for an e-commerce website

Presentation of the UI / UX updates for the e-commerce website.

Discount vouchers

Discount vouchers

Discount vouchers

Discount vouchers

two designs of discount vouchers for a vaping brand Logic UK

Let's talk! Connect with me on linkedin or email me.

Let's talk! Connect with me on linkedin or email me.

Let's talk! Connect with me on linkedin or email me.

Designed & Built by Tatyana Gushchenko © 2025

Designed & Built by Tatyana Gushchenko © 2025

Designed & Built by Tatyana Gushchenko © 2025