Brand: 118 118 Money is a financial services provider specializing in personalized lending solutions. It offers a range of products, including personal loans and subscription-based credit cards
Overview: This project was a pitch, competing for the commission to refresh the 118 118 Money app’s design. It involved creating multiple design options to showcase potential design routes for updating the app’s visual identity. Collaborating with a video editor and a UX designer, we successfully delivered key visuals and an animated pitch deck within a short turnaround time. My role focused on app design and the creation of the animated pitch deck
Date: Feb 2021
My role: UI designer (management consultancy Class 35)
Outcome: This project was successful, and we won the pitch, securing the commission from 118 118 Money

App - design routes
App - design routes
App - design routes
The diversity of designs was reflected in the three options: contemporary, classic, and ultra-modern.
The diversity of designs was reflected in the three options: contemporary, classic, and ultra-modern.
The diversity of designs was reflected in the three options: contemporary, classic, and ultra-modern.
The diversity of designs was reflected in the three options: contemporary, classic, and ultra-modern.
Contemporary
Contemporary
Contemporary
Contemporary


Classic
Classic
Classic


Ultra-modern
Ultra-modern
Ultra-modern

