Clara Major
Clara Major
Web design, Branding
Overview
Clara Major is a highly qualified massage therapist based in London. She looked to expand her practice beyond her work at SPAs and start working with private clients. To achieve this new pursuit, she wanted a personal website, tailor-made to her needs, and branding assets, including a logo and business cards to get started with.
Clara Major is a highly qualified massage therapist based in London. She looked to expand her practice beyond her work at SPAs and start working with private clients. To achieve this new pursuit, she wanted a personal website, tailor-made to her needs, and branding assets, including a logo and business cards to get started with.
Details
To distinguish Clara Major from other mobile therapists, I looked to create the right feel of the brand creative. The minimalism of creative styling communicates a relaxed, approachable, and yet still high-quality service. As for creating a website, this was crucial to choose a user-friendly CMS. Clara shall be able to make updates easily by herself. In the future, she can also integrate e-commerce and take payments for the massage services.
To distinguish Clara Major from other mobile therapists, I looked to create the right feel of the brand creative. The minimalism of creative styling communicates a relaxed, approachable, and yet still high-quality service. As for creating a website, this was crucial to choose a user-friendly CMS. Clara shall be able to make updates easily by herself. In the future, she can also integrate e-commerce and take payments for the massage services.
Logo and Business Cards
Logo and Business Cards
The new logo is associated with ensō, or a “zen circle”. Zen Buddhists believe that only a person who is mentally and spiritually complete can draw a true ensō. Ensō symbolizes many things including strength, elegance, the universe, single-mindedness, the state of mind of the artist at the moment of creation, and the acceptance of imperfection as perfect. The yellow color was chosen for its strong association with the sun and its life-giving warmth, energy, happiness, and optimism. Deep purple color is juxtaposed to yellow and conveys a sense of relaxation, fulfillment, and tranquility.
The new logo is associated with ensō, or a “zen circle”. Zen Buddhists believe that only a person who is mentally and spiritually complete can draw a true ensō. Ensō symbolizes many things including strength, elegance, the universe, single-mindedness, the state of mind of the artist at the moment of creation, and the acceptance of imperfection as perfect. The yellow color was chosen for its strong association with the sun and its life-giving warmth, energy, happiness, and optimism. Deep purple color is juxtaposed to yellow and conveys a sense of relaxation, fulfillment, and tranquility.
The new logo is associated with ensō, or a “zen circle”. Zen Buddhists believe that only a person who is mentally and spiritually complete can draw a true ensō. Ensō symbolizes many things including strength, elegance, the universe, single-mindedness, the state of mind of the artist at the moment of creation, and the acceptance of imperfection as perfect. The yellow color was chosen for its strong association with the sun and its life-giving warmth, energy, happiness, and optimism. Deep purple color is juxtaposed to yellow and conveys a sense of relaxation, fulfillment, and tranquility.
Website design
Website design
I chose to go with the Squarespace platform for a new website. It suits perfectly for a small business like Clara’s. I created page layouts, advised Clara on writing and editing the copy, took a photo of her for the About page, and voilà – she’s got her first website! It’s easy to navigate through the pages and to find all essential information about Clara’s qualifications, types of treatments, prices, and contact details.
I chose to go with the Squarespace platform for a new website. It suits perfectly for a small business like Clara’s. I created page layouts, advised Clara on writing and editing the copy, took a photo of her for the About page, and voilà – she’s got her first website! It’s easy to navigate through the pages and to find all essential information about Clara’s qualifications, types of treatments, prices, and contact details.
Clara found the new website and business cards very useful and shortly after – started expanding her clientele. She looks forward to printing her logo on her uniform and embroidering it on the towels.
Clara found the new website and business cards very useful and shortly after – started expanding her clientele. She looks forward to printing her logo on her uniform and embroidering it on the towels.