Chi Chi London – concept
Chi Chi London – concept
Web design / UX
Overview
Chi Chi London is an online fashion retailer specialized in occasion wear. My interest in e-commerce led me to take a challenge to re-design their website by improving user experience and updating the overall look & feel.
Chi Chi London is an online fashion retailer specialized in occasion wear. My interest in e-commerce led me to take a challenge to re-design their website by improving user experience and updating the overall look & feel.
Details
I focused on re-designing Home and Product pages. From a visual point of view, I wanted to explore a modern and elegant look. And with empathy to the users, I aimed to deliver a better User Experience for both – desktop and mobile views – via organizing links, filtering systems, and other content.
I focused on re-designing a Home and Product pages. From visual point of view, I wanted to explore a modern and elegant look. And with empathy to the users, I aimed to deliver a better User Experience for both – desktop and mobile views – via organizing links, filtering systems and other content.
Home Page
Home Page
Home Page
The elegance of the brand is conveyed via imagery, color palette, and typography. The web page layout guides customers to discover the newest collections and curated selections for any occasion. Clarity and a minimalistic look would help the brand to increase conversion.
Elegance of the brand is conveyed via imagery, color palette and typography. The web page layout guides customers to discover newest collections and curated selections for any occasion. Clarity and minimalistic look would help the brand to increase conversion.
Product page
Product page
A more user-friendly experience was achieved by updating Navigation and Footer, filtering system, adding Quick View (to preview product images), Wishlist, and customer ratings.
Colors & Typography
Colors & Typography
To reflect the romantic feel of Chi Chi’s products, I used a delicate color palette inspired by powdery and golden tones in seen dresses and accessories. Gill Sans typeface was chosen for its clean lines and friendly look.
All rights including copyrights and trademarks belong to Chi Chi London, this was an exercise only and is not for commercial use.
All rights including copyrights and trademarks belong to Chi Chi London, this was an exercise only and is not for commercial use.
All rights including copyrights and trademarks belong to Chi Chi London, this was an exercise only and is not for commercial use.