Crab Creative (now - Fiora) is a digital design agency with offices in London and Bristol. I worked there full-time on projects for a variety of brands, mainly on Japan Tobacco International (JTI Logic), and participated on Beauty Kitchen and Glenlivet.
Crab Creative (now - Fiora) is a digital design agency with offices in London and Bristol. I worked there full-time on projects for a variety of brands, mainly on Japan Tobacco International (JTI Logic), and participated on Beauty Kitchen and Glenlivet.
Crab Creative (now - Fiora) is a digital design agency with offices in London and Bristol. I worked there full-time on projects for a variety of brands, mainly on Japan Tobacco International (JTI Logic) and participated on Beauty Kitchen and Glenlivet.
JTI Logic UK is a part of the global brand focused on vaping products for the UK market. My work included creating designs for their e-commerce website and social media, campaigns, and print collateral.
JTI Logic UK is a part of the global brand focused on vaping products for the UK market. My work included creating designs for their ecommerce website
and social media, campaigns, and print collateral.
Responsive design
Responsive design
Responsive design
Responsive design
Responsible for design and adapting web pages, banners, and pop-ups. Co-ordinating with development and assuring quality.
Responsible for design and adapting web pages, banners, and pop-ups. Co-ordinating with development and assuring quality.
Responsible for design and adapting of web pages, banners and pop-ups. Co-ordinating with development and assuring quality.

Responsive banner promoting Vanilla flavours.
Responsive banner promoting Vanilla flavours.

Responsive web page design.
Responsive webpage design.
Campaign designs
Campaign designs
Campaign designs
Included banners, newsletter designs, build & testing, and creation of new product images. Liaised with copywriters and stakeholders to ensure that campaign content is appealing for customers and aligned between different outputs.
Included banners, newsletter designs, build & testing, and creation of new product images. Liaised with copywriters and stakeholders to ensure that campaign content is appealing for customers and aligned between different outputs.

Newsletter and direct mail design – trifold, front and back.
Newsletter and direct mail design - trifold, front and back.
Newsletter and direct mail design – trifold, front and back.

Campaign promoting Compact Strawberry flavor, including banners, newsletters, updating product images, and printed discount vouchers.
Campaign promoting Compact Strawberry flavour, including banners, newsletters, updating product images and printed discount vouchers.
Campaign promoting Compact Strawberry flavor, including banners, newsletters, updating product images, and printed discount vouchers.
Campaign promoting Compact Strawberry flavour, including banners, newsletters, updating product images and printed discount vouchers.


Social media assets for Instagram – Christmas and New Year campaign.
Social media assets for Instagram – Christmas and New Year campaign.
Improving UI/UX in website components
Improving UI/UX in website components
Improving UI/UX in website components
I found various issues with the site and presented solutions to improve product imagery, description methodology, and use of icons & labels in order to speed up conversion. I was responsible for product imagery updates, presentation, iconography, and new patterns.
I found various issues with the site and presented solutions to improve product imagery, description methodology and use of icons & labels in order to speed up conversion. I was responsible for product imagery updates, presentation, iconography, and new patterns.

Presentation of the UI / UX updates for the e-commerce website.