Colex Connect

Branding / Web design / Print

Overview

Overview

Colex Connect is a tech startup based in London. It owns three brands such as Jo, Pocket High Street, and SaveTheHighStreet. Their mission is to provide support for high street businesses via creating a digital platform helping shopkeepers to optimize and grow their businesses.

Colex Connect is a tech startup based in London. It owns three brands such as Jo, Pocket High Street, and SaveTheHighStreet. Their mission is to provide support for high street businesses via creating a digital platform helping shopkeepers to optimize and grow their businesses.

Colex Connect is a tech startup based in London. It owns three brands such as Jo, Pocket High Street, and SaveTheHighStreet. Their mission is to provide support for high street businesses via creating a digital platform helping shopkeepers to optimize and grow their businesses.

Details

As a designer, I worked across branding, web design for joinjo.com and savethehighstreet.org, designed campaigns including DMs and newsletters, presentations, and other.

As a designer, I worked across branding, web design for joinjo.com and savethehighstreet.org, designed campaigns including DMs and newsletters, presentations, and other.

As a designer, I worked across branding, web design for joinjo.com and savethehighstreet.org, designed campaigns including DMs and newsletters, presentations, and other.

A stack of business cards on a white and teal colorsurface

Branding

Branding

Branding

Included creating a logo and stationery designs in order to launch and promote the web app Jo. The logo incorporates a shape of a speech bubble and symbolizes the use of an AI assistant which will be helping shopkeepers to grow their businesses.

Included creating a logo and stationery designs in order to launch and promote the web app Jo. The logo incorporates a shape of a speech bubble and symbolizes the use of an AI assistant which will be helping shopkeepers to grow their businesses.

A photo with a purple overlay showing a woman in sunglasses walking down the high street
two flyers in a female hand
App logo color variations shown on a black, white and turquoise color backgrounds

Website design

Website design

Website design

joinjo.com home page design is demonstrating in on a macbook mockup

Print

Print

Print

Apart from stationery designs, print projects included reports, DM campaigns, and print assets for events.

Apart from stationary designs, print projects included reports, DM campaigns, and print assets for events.

Apart from stationary designs, print projects included reports, DM campaigns, and print assets for events.

Direct mail flyer design featuring an EPOS system

DM

Report cover design for a startup Save the High Street

Report

Web app concept

Web app concept

Web app concept

I worked on the design concept of the web app Jo. My goal was to explore implementing the new capabilities which the web app would offer to the users after completing an investment round. The AI assistant would be helping shopkeepers on their journey to optimize their businesses, for instance, to assist them with starting using an EPOS system – by helping to choose the right provider, highlighting main differences between products, and connecting them with the chosen provider. Below are a few wireframes.

Apart from UI/UX updates for the websites and webapp Jo, I worked on the design concept of the latest. My goal was to explore implementing the new capabilities which the webapp would be able to offer to the users after completing the next investment round. The AI assistant would be helping shopkeepers on their journey to optimise their businesses, for instance, to assist them with starting using an EPOS system – helping to choose the right provider, highlight the main differences between products and connect them with the provider. Here are some wireframes.

I worked on the design concept of the web app Jo. My goal was to explore implementing the new capabilities which the web app would offer to the users after completing an investment round. The AI assistant would be helping shopkeepers on their journey to optimize their businesses, for instance, to assist them with starting using an EPOS system – by helping to choose the right provider, highlighting main differences between products, and connecting them with the chosen provider. Below are a few wireframes.

I worked on the design concept of the web app Jo. My goal was to explore implementing the new capabilities which the web app would offer to the users after completing an investment round. The AI assistant would be helping shopkeepers on their journey to optimise their businesses, for instance, to assist them with starting using an EPOS system – by helping to choose the right provider, highlighting main differences between products and connecting them with the chosen provider. Below are a few wireframes.

I worked on the design concept of the web app Jo. My goal was to explore implementing the new capabilities which the web app would offer to the users after completing an investment round. The AI assistant would be helping shopkeepers on their journey to optimize their businesses, for instance, to assist them with starting using an EPOS system – by helping to choose the right provider, highlighting main differences between products, and connecting them with the chosen provider. Below are a few wireframes.

Wireframes of a web app

Let's talk! Connect with me on linkedin or email me.

Let's talk! Connect with me on linkedin or email me.

Let's talk! Connect with me on linkedin or email me.

Designed & Built by Tatyana Gushchenko © 2025

Designed & Built by Tatyana Gushchenko © 2025

Designed & Built by Tatyana Gushchenko © 2025